I ( Cece) belong to a fair number of social organizations: a book club, a
gardening group, four local artist guilds, dine around, not to mention the
country club, etc. I am constantly being asked for an invitation to view my
paintings. I'd love to invite each and every one of them over for dinner. It
would be fun, and great word of mouth publicity, but that much entertaining
would unquestionably interfere with my painting schedule. Such a dilemma! What
to do? What to do?
Then I remembered the popularity of Open
Studio Receptions in California to show off one's work. The event is a cross
between a social open house, and a art gallery solo exhibit reception. The focus
is on the art, and how it is created, without the hard sales
pitch.
I sent out 60 invitations in April for a May 23rd 3 - 6
pm Open Studio Reception. This first set of invitations went to people who had
expressed an interest in seeing my work. I also mentioned the event at each of
my social organizations, and asked anyone who would like to receive an
invitation to put their contact information on a list. From this , I followed
through with another 15 invites. Frankly, at this point I was getting a little
nervous, as there is no street parking where I live (my neighbors came to the
rescue and offered their driveways for the event).
I'm not
likely to tackle an event that large in my home very often, so I decided to go
all out. The paintings were clustered into themes ( e.g. Local Landmark Series,
Pawley's Plantation
Series, etc.) Below
Pawleys Plantation Series and one of State Park
Series.
My
husband, Bruce helped me hang as many of the paintings from each series as the
space on the wall would allow.
Above:
Graphics and Abstract Art
Below: Part of the Local Landmark
Series
Power
point presentations were run in a loop on two televisions to visually convey
things that the visitors might want to know (e.g. On one TV I had a presentation
showing a photograph of each painting followed by a photograph of the area each
represented. )
In
the Carolina room, all of the California
Plein Air Series were on display, and
Plein air oil painting
equipment was set up for guests to inspect.
In
the Art Studio Miniature Paintings were on display, and each of the different
work areas were set up with the equipment I would use and examples of the
results.
Above:
Water media work area and paintings.
Below Oil Painting Work
area
Above:
Still Life set up with miniature still life example
Below: Art Photo
stand with illustrated directions
Above:
Composition Sketch White Board
Above:
Desk and business work area
Below Mobile Media cart
Well
you know what they say about the best laid plans. The skies had been clear and
beautiful the entire week before the reception. Sunday morning we awoke to dark
skies, and warnings flashing the the TV that people should stay home due to the
possibility of tornadoes, hail and wind. By the time the Open Studio Reception
was to begin there was a torrential downpour coming down. Needless to say we did
not get a huge turnout, but given the circumstances, more people came than I
would have expected in the storm.
We all had a good time, and
all I gave lots of tours. All our guests were very enthusiastic about my work,
and took a lot of business cards to spread the word.. And the good news is that
I now have all the materials (right down to the Parking signs with my Business
logos) ready should I choose to have an Open Studio event of any size.